Mission is what an enterprise stands for. Providing exceptional quality products (services) for clients is the fundamental value to an enterprise’s existence. Wanfeng treats quality as its life, improving quality control system and enforcing quality standards.

Eternally enhance value:
Enterprise: generate profits, create jobs, achieve sustainable growth
Clients: supply innovative and quality products, provide satisfactory services
Employees: expand knowledge, master skills, grow professionally and personally
Continuously contribute to society
Improve employees’ life quality: work and live happily
Promote industry advancement: pioneer in our industry
Promote social development: undertake social responsibility
Enhance shareholder return: capital appreciation, assets allocation optimization

A journey of a ten thousand miles begins with quality wheels: encourage us to focus on the big picture, start small, and keep making progress. It also reveals the characteristics of the times and the industry in which the company operates.
Great achievements are underpinned by innovation: innovation is the eternal theme of an enterprise’s development, including innovation in mechanism, technology, business model, management system.
These two principles explain what “Wanfeng” stands for in Chinese

Professionalism: accountability to family, society, and enterprise
Competition: ambitious with strong will
Pragmatism: diligence, dedication, truthful
Learning: keep updating and expand knowledge base including culture, expertise, management skills, policies, and history
Teamwork: family spirit, mutual trust, delegation of authority, people skills

To be recognized globally: characterized by six key factors, product quality as the core, IP as the essence, corporate image as the appeal, clients ‘affinity as the source, market share as the goal, and advertising as the means
Become a long-standing enterprise: underpinned by core competitiveness in excellent corporate culture, strong international brand, continuous innovation, well -developed strategy, and modern management

To be strong: become Top 100 Industry Enterprises in China
To be reputable: receive recognition from clients and partners; become competitive in our industries with strong brands; socially responsible
To be sustainable: realize sustainable development through efforts of several generations

Seek truth in facts be objective and based on reality of market and enterprise
Work hard: focus on facing challenges on the winding journey to success, keeping faith and diligence
Efficiency: focus on swift and determined execution
Persistence: focus on unswerving efforts and accountability